Admissions Playbook Your guide to who goes where and why

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Your guide to who goes where and why

While attracting new students to your school has always been a big part of your job as a marketing professional, the 2020 pandemic makes recruitment programs especially challenging this year. It helps to know what today’s students look for as they set out on their searches. Niche surveyed 17,000 college-bound high school seniors to find out what they’re thinking as they research schools that fit their needs. It’s not surprising that student reviews is at the top of the list—students want to hear real stories from real people. This makes paying close attention to reviews and social media very important. Look for more information on peer-to-peer marketing in the upcoming issue of EDgage. Here’s a quick snapshot of where students turn for information about a school as they consider where to apply:

Student reviews
College net price calculators
College rankings
College websites
College representatives
High school counselor
Friends and family